Module: Public Relations (Business)
- Horas
- 20
- Referencia (sku)
- PC323
- Área principal
- Idiomas
In the advanced section of the course the learner is provided with extensive practice in more complex areas of business English such as negotiations, presentations, takeovers and the business press.
The various lexical fields are presented through freer practice in simulations, telephone ca ls and general conversation; encouraging the student to draw from personal experience to give meaningful, contextual practice. More complex structures such as conditionals, narrative tenses and future forms are used to carry out tasks such as negotiating, dealing with difficult tasks and expressing opinions.
Throughout the course the emphasis is on learner independence through exposure to the correct usage of the target language with attention to practical situations and the use of idioms and phrasal verbs.
Consultant
Lesson Objective:
This lesson shows the learner ways to discuss the role of consultants and their place in modern companies.
Key Vocabulary:
chain of command
to be in charge of / responsible for
to lead a team
give advice
efficiency
motivation
productivity
suggest solutions
Lesson Content:
The vocabulary and concepts are included in a sample conversation between a student and teacher.
Choosing a Conference Venue
Lesson Objective:
This lesson looks at ways of expressing preferences and comparing venues.
Language Focus:
far better / worse than
way too + adjective
Lesson Content:
The learner sees examples of ways to compare venues and facilities in a conversation between a teacher and student.
Business News
Lesson Objective:
This lesson is an introduction to the language of business journalism.
Skills Covered:
Predicting the content of news stories from the headline
Rephrasing the content of a story
Lesson Content:
Learners will see examples of business-related news and learn to interpret and rephrase them.
Would You Buy It?
Lesson Objective:
To explore vocabulary related to advertising and product description.
Lesson Content:
This lesson presents some common business vocabulary and includes a conversation between a teacher and student.
The learner will hear examples of how to talk about advertisements and general advertising, and hear some useful adjectives to talk about different products.
Just a Click Away
Lesson Objective:
To understand vocabulary related to online shopping and e-commerce.
Lesson Content:
This lesson looks at the vocabulary needed to talk about different aspects of online shopping.
It explores the advantages and disadvantages of e-commerce.
Telecommuting
Lesson Objective:
To discuss the advantages and disadvantages of working from home.
Key Vocabulary:
web camera
commuting
self-discipline
telepresence
teleworking
database
paper-free
Language Focus:
Giving personal opinions
in my opinion
some people aren’t aware that…
it has to be said
Lesson Content:
The learner will see examples of expressing personal opinions while discussing telecommuting.
AGM (Annual General Meeting)
Lesson Objective:
To understand the reasons for holding an AGM and the typical procedure involved.
Language Focus:
Common business abbreviations and acronyms
Lesson Content:
The learner will see examples of a typical AGM process through a conversation between a teacher and student.
The Right Media to Promote Your Business
Lesson Objective:
To present vocabulary and expressions used when talking about promotional strategies for a company.
Lesson Content:
Students will listen to a business meeting where participants give ideas and opinions about promotion methods.
They will also have the opportunity to repeat what they hear to practice pronunciation.
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