This course aims to enable the learner to differentiate the most common terms and uses of the English language in sales activities: customer reception, specific activities and the most common complaints. During the course, the learner wi l be presented with appropriate ways to greet and talk to customers, give detailed information about shapes, sizes, materials and prices as wel as the grammatical structures that are needed to form sentences independently. There is also a focus on making suggestions and recommendations by using comparative and conditional structures to express possible outcomes of decisions. Accompanying the practical vocabulary, the learner wi l also see a range of tenses covering the past, present and future, enabling them to deal with a variety of situations. There is a short test at the end of each unit to check comprehension and ensure that the learner is aware of any areas they should review.

Unit 1 - Receiving and Welcoming Customers


Useful Expressions & Vocabulary

  • Common and practical expressions for greeting customers

  • Sample responses and natural interactions

  • Key vocabulary for customer-facing scenarios


Grammar Focus

Structures covered:

  • There is / There are

  • Some / Any

Pronunciation Practice:

  • Vowel sounds: /eə/ and /ɪə/


Practice in Context

  • Example dialogue between a shop assistant and a customer

  • Practical use of expressions and grammar structures in realistic conversations


Test Exercises

This lesson includes exercises to:

  • Consolidate vocabulary and grammar

  • Test comprehension and correct usage in context

Unit 2 - Describing the Product


Useful Expressions & Vocabulary

  • Essential vocabulary to describe products

  • Terms for features, qualities, and quantities


Grammar Focus

  • Using how much and how many to ask about quantities

  • Expressions with too + much/many (excess quantity)

  • Expressions with enough (sufficient quantity)


Practice in Context

  • Application of countable and uncountable nouns

  • Use of quantifiers in describing products

  • Practical exercises for fluency and comprehension


Test Exercises

  • Exercises designed to consolidate and assess knowledge of vocabulary and grammar from the unit

Unit 3 - Offers and Suggestions

English for Small Businesses (1/5)


Useful Expressions & Vocabulary

  • Common phrases for making offers and suggestions


Grammar Focus

  • Language for asking for and making suggestions

  • Review of ‘will’ for:

    • Predictions

    • Offers

    • First Conditional


Practice in Context

  • Various ways to make, accept, and reject suggestions or offers

  • Practical dialogues and scenarios


Test Exercises

  • Exercises to consolidate and assess understanding of the unit’s topics and grammar

Unit 4 - At the Clothes Shop


Useful Expressions & Vocabulary

  • Vocabulary related to clothes and how they fit

  • Common phrases used in a clothes shopping context


Grammar Focus

  • Present Continuous tense

  • Usage for present moment and near future


Practice in Context

  • Dialogue and examples set in a clothes shop

  • Application of vocabulary and grammar in realistic situations


Test Exercises

  • Exercises to consolidate vocabulary and grammar

  • Practice comprehension and correct usage

Unit 5 - At the Shoe Shop


Useful Expressions & Vocabulary

  • Extensive vocabulary related to footwear

  • Terms to describe types of shoes and shoe features


Grammar Focus

  • Language to describe problems with how footwear fits

  • Expressions for fit issues and discomfort


Practice in Context

  • Contextual examples showcasing typical expressions used in the footwear industry

  • Dialogues simulating common customer and shop assistant interactions


Test Exercises

  • Exercises to consolidate vocabulary and grammar from the unit

  • Practice applying language in relevant contexts

Unit 6 - Selling Food and Drinks

English for Small Businesses (2/5)


Useful Expressions & Vocabulary

  • Vocabulary covering the different areas inside a supermarket or food shop

  • Common terms related to food and drink sections


Grammar Focus

  • Most common phrasal verbs related to shopping


Practice in Context

  • Example dialogue showing people talking about food and shopping in different places

  • Practical use of vocabulary and phrasal verbs in context


Test Exercises

  • Exercises to consolidate and test learner’s knowledge of the topics and structures covered in the unit

Unit 7 - At the Gift Shop and Stationer's


Useful Expressions & Vocabulary

  • Vocabulary related to gift shops and stationery stores

  • Common items and phrases used in these retail environments


Grammar Focus

  • Review of modal verbs and their various uses
    (e.g., can, could, may, might, must, should)


Practice in Context

  • Two short dialogues illustrating typical conversations in gift shops and stationer's

  • Practical examples for speaking and listening practice


Test Exercises

  • Exercises to consolidate and test knowledge of vocabulary, grammar, and conversation structures covered in the unit

Unit 8 - At the Tobacconist's and Newsagent's


Useful Expressions & Vocabulary

  • Typical vocabulary and expressions used in newsagent’s and tobacconist’s shops

  • Common items and phrases relevant to these stores


Grammar Focus

  • Review of defining and non-defining relative clauses


Practice in Context

  • Typical conversation example between customer and shop assistant

  • Listen and repeat exercises to improve pronunciation


Test Exercises

  • Exercises to consolidate and test learner’s knowledge of vocabulary, grammar, and conversational structures covered in the unit

Unit 9 - Selling Appliances and Furniture


Useful Expressions & Vocabulary

  • Vocabulary covering typical electrical items and furniture found in most homes


Grammar Focus

  • Comprehensive review of prepositions of place


Practice in Context

  • Practical examples illustrating the use of vocabulary and prepositions in real situations


Test Exercises

  • Exercises to consolidate and test knowledge of the unit’s vocabulary and grammar

Unit 10 - Other Shops

English for Small Businesses (3/5)


Useful Expressions & Vocabulary

  • Vocabulary introducing various types of shops found in towns and cities

  • Terms to describe shop types and services offered


Grammar Focus

  • Review of Present Perfect Simple and Present Perfect Continuous

  • Usage to express recent past and ongoing activities


Practice in Context

  • Realistic conversation between friends using Present Perfect Simple and Continuous

  • Contextual examples for better understanding and application


Test Exercises

  • Exercises to consolidate and test learner’s knowledge of vocabulary and grammar covered in the unit

Unit 11 - Money Matters


Useful Expressions & Vocabulary

  • Vocabulary and expressions related to money

  • Useful phrases for discussing financial matters


Grammar Focus

  • Form and use of the Second Conditional

  • Conditional sentences to discuss hypothetical situations


Practice in Context

  • Conversation example between two independent shop owners

  • Application of vocabulary and Second Conditional in real-life business talk


Test Exercises

  • Exercises to consolidate and test learner’s knowledge of vocabulary and grammar covered in the unit

Unit 12 - Saying Farewell


Useful Expressions & Vocabulary

  • Different ways to say farewell or goodbye to customers

  • Polite phrases commonly used in farewells


Grammar Focus

  • Review of ways to express possession
    (e.g., possessive adjectives, 'have got', etc.)


Practice in Context

  • Typical exchange in a shop illustrating farewell phrases and possession structures


Test Exercises

  • Exercises to consolidate and test knowledge of vocabulary and grammar covered in the unit

Unit 13 - Giving Directions


Useful Expressions & Vocabulary

  • Essential vocabulary for asking for and giving directions

  • Common phrases and expressions used in navigation


Grammar Focus

  • Review of the Imperative mood and its uses
    (commands, instructions, requests)


Practice in Context

  • Examples of dialogues and situations involving asking for and giving directions

  • Use of imperative forms in context


Test Exercises

  • Exercises to consolidate and test learner’s knowledge of vocabulary and grammar covered in the unit

Unit 14 - Letters, Telephone Numbers, Faxes and Memos

English for Small Businesses (4/5)


Useful Expressions & Vocabulary

  • Fundamental language and expressions used in business correspondence

  • Key vocabulary for letters, telephone numbers, faxes, and memos


Grammar Focus

  • Indirect questions as an essential part of formal business communication


Practice in Context

  • Practical examples applying the vocabulary and expressions in realistic business scenarios


Test Exercises

  • Exercises to consolidate and test knowledge of the vocabulary, grammar, and structures covered in the unit

Unit 15 - Orders, Quotations and Invoices


Useful Expressions & Vocabulary

  • Language and typical formats used for placing orders, quotations, and invoices

  • Key phrases for clear business communication in these contexts


Grammar Focus

  • Review of so and such used for emphasis in sentences


Practice in Context

  • Typical examples and dialogues covering placing orders, billing, and invoicing


Test Exercises

  • Exercises to consolidate and test learner’s knowledge of vocabulary, grammar, and business communication covered in the unit

Unit 16 - Complaints and Apologies


Useful Expressions & Vocabulary

  • Typical language used to make complaints and offer apologies in various situations


Grammar Focus

  • Overview of the most useful tenses for complaints and apologies

  • Exercises to practice and reinforce understanding


Practice in Context

  • Contextual dialogues and activities to practice the language covered


Test Exercises

  • Exercises to consolidate and test learner’s knowledge of vocabulary, grammar, and communication skills covered in the unit

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